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Survey Summaries


MEF Compensation & Benefits Survey for Sales & Marketing 2017
Published on 10 November 2017
 
 

​The Survey was conducted in response to the demand for comprehensive compensation guide for sales/marketing employees. The Survey addressed the critical areas to be incorporated in any company’s total rewards strategy and analysed the latest trend and best practices in recruitment policies, salary, commission and incentive pay structure as well as benefits granted to the sales/marketing personnel.

A total of 96 companies participated in the Survey covering 37 benchmark positions for Sales, Marketing, Business Development, Call Center, Customer Service and Retail Store. The findings of the Survey highlighted that:
  • the selection criteria that employers look for when recruiting sales and marketing staff included good communication skills, relevant experience, problem solving skills, good presentation skills and product knowledge
  • in order to meet challenges of high turnover of sales and marketing employees, companies adopted the following retention strategies, which included flexible work schedule, recognition awards, individual sales incentives, group/team sales incentives, mentoring and career development path.

Tags/Keywords
sales,  marketing, survey
 
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