MODULE 1
How to Take Control of Journalists and Their Tricky Questions, and Get Them to Write What You Want Written at Your Press Conferences and Interviews

 

MODULE 2
How to Handle a Sudden Approach by Journalists with Barrage of Questions, and Turn That Approach to Your Advantage

 

How to Act Pre-emptively to Overcome a Media Crisis or Controversy

 

(Participants on voluntary basis are interviewed by real journalists based on crisis scenarios. The interviews will be video-recorded and played back on screen for group review and discussions).

 

 

 

SW Chan,
Media Strategy Advisor/ HRD Corp Certified Trainer
 
SW Chan, a former senior journalist, is a media strategy advisor and a specialist trainer on media-handling skills.
He conducts media skills training - in-house and public programs - for Senior Management executives/ leaders, Communication professionals, Government senior officers/leaders, and Politicians.
 
He has 15 years of experience in media consulting and training, and prior 18 years in journalism.
Chan was a regular trainer with the Ministry of Foreign Affairs’ training arm - the Institute of Diplomacy & Foreign Relations (IDFR) - for 9 years (until the pandemic became critical in 2020), where he had conducted media skills training for Malaysian and foreign diplomats and diplomatic officers.
Notably too, he had been a media crisis management trainer (on consultant basis) to Shell Malaysia group of oil and gas companies for 12 years.
 
Chan was previously a journalist   - having been both a reporter and an editor - with three news media organisations:
–  Managing Editor, News, in then  
    ntv7
–  Senior Editor in The Sun
–  Reporter, News Correspondent,     
Senior Writer and Sub-Editor in The Star.

The media skills he teaches are universal, can be applied effectively anywhere in the world.