Media Strategy Advisor/ HRD Corp Certified Trainer
SW Chan, a former senior journalist, is a media strategy advisor and a specialist trainer on media-handling skills.
He conducts media skills training - in-house and public programs - for Senior Management executives/ leaders, Communication professionals, Government senior officers/leaders, and Politicians.
He has 15 years of experience in media consulting and training, and prior 18 years in journalism.
Chan was a regular trainer with the Ministry of Foreign Affairs’ training arm - the Institute of Diplomacy & Foreign Relations (IDFR) - for 9 years (until the pandemic became critical in 2020), where he had conducted media skills training for Malaysian and foreign diplomats and diplomatic officers.
Notably too, he had been a media crisis management trainer (on consultant basis) to Shell Malaysia group of oil and gas companies for 12 years.
Chan was previously a journalist - having been both a reporter and an editor - with three news media organisations:
– Managing Editor, News, in then
– Senior Editor in The Sun
– Reporter, News Correspondent,
Senior Writer and Sub-Editor in The Star.
The media skills he teaches are universal, can be applied effectively anywhere in the world.